The nation of India supports over fifteen percent of the world’s population, making India the second most populous nation in the world. Interestingly, the median age in India is 25; India is one of the youngest nations among large economies. India’s history has been marked by numerous invasions from various cultures which have been absorbed and modified to create the current racial and culture synthesis India enjoys. India is home to many intense sporting fans. Indians are passionate about a variety of sports – especially cricket, field hockey and soccer. Despite domestic passion for the previously mentioned sports India has not, yet, exported itself onto the world’s global sporting stage in the realm of the World Cup or the Olympics. It is worth mentioning that the Indian cricket team is considered one of the strongest teams in the world. At the Sydney Olympics of 2000, India won one bronze medal, which seems surprising considering India’s large population and the county’s love of sports. To better understand the world of Indian sports it is helpful to look at some background information. For instance, 44 percent of Indians spend less than a dollar a day, which would seem to have a great effect on the training, recruiting and development of many sports within India. The technology boom of the 1990s created many technology driven industries within India. Likewise, the advent of relatively easy access to satellite television created a vast market within India for soccer, particularly European leagues such as the English Premier League (EPL). The popularity of foreign soccer leagues has had a positive effect on the development of soccer in India because it exposes many more Indians to the game. However, the high ratings for English soccer have not done a great deal to improve domestic interest. As in other countries, there is a disconnect in soccer’s popularity. Though many avidly watch the EPL and similar top-ranked leagues, fewer Indians have proven to actually follow their own local leagues. Watching televised international soccer stars continues to be more popular than attending or playing games locally. This lack of interest in Indian domestic soccer has hurt the national team-dropping it to an all-time low rank in the FIFA world rankings.
Globalization has had a deep impact on India in many positive and negative ways. It creates technology-driven industries yet spurs the migration of Indians with technical skills to other countries, creating a “brain-drain” at home. Likewise, globalization has impacted the sporting culture in India, particular the sport of soccer. Soccer clubs such as Manchester United and AC Milan are household names in India, due to the effects of globalization. Soccer is basically viewed as a commodity – created in Europe and then exported around the world to the masses. V. Krishnaswamy in his article, “Football and Globalization,” discusses the impact of teams from countries such as Senegal and Korea making the World Cup:
But before you start clapping or dreaming of a Senegal or Korea up there on the top of the heap in 2010 or 2014, look at the other side. Globalization does not necessarily mean the gap between the first world (European and Latin American teams) and the Third World (Asia largely and to some extent Africa) in football is going to become narrower. Within Asia, only a handful of teams – primarily South Korea, Japan and China – are likely to rise further. And in Africa it will still be the same four to six countries – Cameroon, Nigeria, Senegal or Algeria. Add to that South Africa and in times to come, maybe Ghana or Sierra Leone. The globalization of world football may only mean more European and Latin American coaches in Asia and Africa and more talented Asian and African footballers in Europe – not even Latin America, which is itself struggling from the lack of funds. Just when it seems it is helping perk up standards, it turns its face and moves away. It does enrich the world, but leaves its own home in tatters. Not even for a fleeting moment should one believe that the rise of Senegal in the world cup … will raise the standard of football in that country. Just forget it. It has not happened, nor is it likely to happen. If anything, the domestic football scene in Senegal will be even more impoverished.
This is an interesting and popular view of the impact of globalization on countries that are not as developed as the Western industrial democracies. This quote highlights the disconnect between the growth of the sport of soccer amount the population in terms of viewership of foreign leagues without the growth of the sport on the field.
It is yet to be seen if the domestic league in India will gain support and be able to grow talented Indian soccer players to be able to qualify India for the World Cup in the future. It is now unclear what the future effects globalization will have on the sporting culture of India.
Sources:
Majumdar, B. and Bandyopadhyay, K. “A Sporting Colony of Growing Global Capital: Globalization and Indian Soccer.” Soccer and Society vol. 6, 2005.
Krishnaswamy, V. “Football and Globalization.” Frontline, 19 Jul. 2002, 10–11.
United States Department of State